We are more than just a distributor, we are your natural health partner. Work with us and together, we can inspire people to experience vitality and wellness, every day


Our Story Page_04

How it all started

It all started in 2005, when we received amazing feedback from healthcare practitioners on the quality of supplements that FxMed (NaturalMeds sister company), was sourcing since 1999. Overwhelmed by the support, Amal Karl, Founder and CEO, set out to bring a similar offering of efficacious, research-backed supplements and education for health store retailers and pharmacies. He teamed up with Nordic Naturals in 2004, to bring their premium fish oils to New Zealanders, thus significantly raising the bar on retail supplements available in the market.

This marked the beginnings of NaturalMeds, which has now grown to represent 15 leading nutraceutical brands, but remains a family-owned business comprising of a passionate and dedicated team with a shared vision.

Our promise to you

From day one, we made a promise to our retailers – that we will scour the globe and bring them only the highest-quality, evidence-based supplements that are manufactured to strict international standards.

Over this time, our industry has evolved significantly but our mission remains the same – to be a trusted educational voice for natural health retailers. Our highly qualified sales and technical team of naturopaths support retailers around the country with tailored in-person training programmes, correspondence courses and promotional materials.

In addition to obtaining support from our team, you can also ensure you are buying from an authorised distributor for your favourite brands. NaturalMeds has an agreement with the international brands we carry to be the Exclusive Authorised Distributor within New Zealand, and this means that you can be 100% certain that you are buying a genuine product.

Nationwide Distribution

National Sales Team

Retailer & Consumer Education

Technical Team of Naturopaths

PR, Advertising & Social Media

We are committed to reducing our environmental footprint, which is why we represent brands…

Our ethos is to work with integrity, honesty and fairness. Giving back to our community in whatever way we can is hugely important to us and we are a proud supporter of KidsCan charity. KidsCan is a NZ foundation that believes education is a child’s ticket out of poverty – a cause we strongly support. In order to break the cycle of child poverty, they provide essentials to Kiwi kids affected by poverty so they can have the opportunity of a better future.